Millennial Food Shoppers and Diners: Spontaneous. Flexible. Contradictory.

Millennials are more spontaneous and adventurous than previous generations in their interactions with food and beverage. Like other generations of consumers, they are complex and full of contradictions — contradictions they are fully aware of and embrace. Irony is very much their preferred form of self-expression. Millennials don’t think contradictions make [...]

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