Microsoft’s O’Donnell On SSP Buying Decisions

PALM SPRINGS, Calif — Gone are the days since MSN was Microsoft’s only horse in the advertising race.

Nowadays, the company’s ad offering encompasses Xbox, Outlook and a whole lot more.

So Microsoft enlisted AppNexus to be its supply-side platform (SSP), the software ued to automate the sale of a publisher’s ads at scale.

In this video interview with Beet.TV, Microsoft monetisation director Kevin O’Donnell explains key considerations for the company when making its SSP decisions.

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