Microsoft is chucking snow at people strung up on a billboard to promote Tomb Raider

There are video game PR stunts. And then there's this.

Microsoft's chucking snow, wind and rain at eight unfortunate souls who are strung up on a billboard in London to promote Xbox game Rise of the Tomb Raider, which came out this week.

The last person standing on the billboard after 24 hours wins "a trip inspired by Tomb Raider", whatever that involves.

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