Michigan Football Unveils New Jumpman Uniforms

For the first time in history, the dunking Michael Jordan logo of Jordan Brand now adorns a college football jersey. No, this was not a substance induced equipment manager’s mistake, but instead the official beginning of Michigan and Jordan Brand’s long-awaited partnership. With last year’s nearly $175 million contract with Nike, Michigan became the first and only football program to adopt the Jumpman, in a move undoubtedly aimed at recruits.

Yesterday, the premier uniform kits were...

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