Michaels: Yes, You Can Do That Portrait Challenge In Our Stores

Photographer Jenna Martin helped spark a movement back in November 2017 when she did her “Ugly Places, Pretty Portraits” challenge in a Lowe’s home improvement store. Since then it has spread to other popular retail chains, include arts and crafts stores. But while the #hobbylobbychallenge is officially against store policy, Michaels is embracing and encouraging the #michaelschallenge.

Michaels, the largest arts and crafts retail chain in the US (with over 1,100 stores), just took to...


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