Michael Jordan’s daughter, Jasmine becomes the new Nike sneaker heiress

By all accounts – and her massive sneaker collection – Jasmine Jordan is literally a daddy’s girl who is walking in her famous father, Michael Jordan’s, footsteps. Jasmine just launched her own sneaker brand, Nike Jordan Heiress collection, reports InStyle.

The Syracuse University grad has benefited from the success of her legendary basketball dad’s brand and has began capitalizing on it. After studying sports management, Jasmine entered the family business with the Nike...

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