Meet the ‘reverse ICO,’ where existing companies run a token sales

In 2017, Initial Coin Offerings (ICOs) netted a collective $5.6 billion, becoming one of the hottest tech trends of the year. Also referred to as token sale, ICO is a method for companies to raise funds by selling their own proprietary cryptocurrencies on the blockchain. In many cases, blockchain startups managed to raise millions of dollars by introducing nothing more than a conceptual whitepaper, a flashy website, a promo video and a team of veteran engineers. However, this wasn’t...

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