Media Content Wars Will Require Both Scale And Reach; “A Brand Only Gets You So Far” — NATPE

Traditional media execs have been assailed in some corners for their allegiance to the notion of a brand — be it a network, a studio or talent — that they rely on to draw audiences to content. An executive panel closed out the Streaming Summit at NATPE by considering how dramatically the idea of brands has changed — and in some ways how vital it remains. Wall Street analyst Michael Nathanson said Disney’s public posture on its OTT strategy changed from, essentially, “kids…

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