Matthew McConaughey Jumps Into the Bourbon Business

In the summer of 2016, Wild Turkey made headlines by naming Matthew McConaughey as its creative director. Now the two are taking their relationship to the next level.

McConaughey and master distiller Eddie Russell have collaborated to launch Wild Turkey Longbranch, a new bourbon that’s filtered with Texas mesquite and oak charcoals.

McConaughey has led the charge to bring Wild Turkey back to the spotlight as small craft distillers have won the hearts of spirit drinkers in the past few...

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