Marketing via Snapchat: Who’s Doing It and How?

Should marketers “Snap” to it?

Ever since Snapchat blasted its way into the social media world in 2011, marketers have debated whether this app is a passing craze or the next big thing.

In many ways, Snapchat has similar photo-sharing and video-messaging capabilities as Instagram. What makes the app unique is that Snapchat users can control who receives their messages (called “Snaps”) and for how long. (The range is 1-10 seconds.) Even more intriguing, once the chosen recipient has...

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