Mark Zuckerberg’s seven-word definition of “company values” is both provocative and actionable

Empty promises suck.

That’s why so many employees roll their eyes when companies and CEOs talk about “core values.” Too often, these values (honesty; respect; equality; compassion; accountability; et cetera) become a laundry list of power nouns that promise professional utopia—yet fall flat in practice.

But Facebook CEO and cofounder Mark Zuckerberg has a refreshingly succinct, fluff-free approach to company values. As he explains in a recent episode of the podcast “Masters of...

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