March Madness Drawing Huge Ratings Increases, With Title Game Set for Tonight

With North Carolina and Gonzaga still to determine the NCAA Men’s Basketball Championship tonight, coverage of this year’s March Madness tournament across CBS, TBS, TNT and truTV has been a huge draw. CBS and Turner announced that the Final Four is the second most watched in the past 19 years, while the tournament to date is the second most watched in 23 years.

Coverage of Saturday’s semifinal games on CBS averaged 16.8 million viewers, up 44% from a year ago.

“To date, the NCAA...

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