Maker Of Invisible Bar Codes Surges On Amazon-Whole Foods Deal

The deal to purchase Whole Foods (WMF) commits Amazon.com (AMZN) to evolutionary — not revolutionary — change in the grocery industry, and that may be great news for a company whose cutting-edge invisible bar codes are just a little ahead of their time.

On Monday, Needham & Co. analyst James Ricchiuti raised his price target on Digimarc (DMRC) to 42 from 33, keeping a buy rating. Ricchiuti said Amazon's deal for Whole Foods presages "looming seismic changes in the grocery industry...

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