Lululemon just launched an everyday bra—no exercise required

The 20-year-old brand is known for creating high-performance, technical clothing for sport. In an interesting twist, it’s designed a bra for everyday life.

Today, Lululemon is dropping a new bra that took four years to create and is specifically designed to be worn in everyday life. It’s an interesting product for a brand that has spent the last 20 years developing high-performance, technical clothing for sweat-inducing activities like yoga and running.

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