Lord & Taylor Gets Slap On Wrist For Paying Instagram “Influencers” To Run Secret Ads

If you’re getting paid to chat up a product or brand on social media, you need to disclose your relationship with what you’re shilling. That’s why retailer Lord & Taylor ended up in hot water with the Federal Trade Commission after paying high-profile Instagram accounts to secretly market their clothing without revealing that these were just ads.

In a complaint [PDF], the FTC says that, to promote the retailer’s Design Lab line, Lord & Taylor sent out 50 free dresses to “select...

What feeling does this article give you?
Joy
Disgust
Fear
Anger
Sadness

#hashtags to follow:

Lord [+]    Taylor [+]    Federal Trade Commission [+]    Instagram [+]    PDF [+]    FTC [+]    Design Lab [+]   

More #news: