London Label NOUNION Can’t Be Put in a Box

NOUNION (pronounced “no union”), is a menswear brand that launched mid-way through 2017. The name is essentially a paradox, as the brand is actually a tight-knit design collective based in London. Using denim, corduroy, leather, flannel and more, NOUNION’s designs defy convention, somehow bridging the style codes of ’80s South Bronx with cactus prints and cowboy boots.

The label has two seasons under its belt. Across the board, the garments reject classification, resist trends, and...

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