Local TV Buyers Need Power: Hudson MX’s Stevens

Local TV is one of the biggest advertising opportunities – but the ecosystem needs new efficiencies to ensure advertisers can make the most of the medium.

That is according to an ad-tech veteran who spent years bringing programmatic technology to market – and now aims to use digital to unlock new dollars in local TV.

After a stint at MySpace, Jay Stevens spent seven years as general manager for Rubicon Project’s international operations, at a time when Rubicon was one of the few...

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