Little Dot Studios hires ex-Disney execs to grow its YouTube revenue

Media companies have wrestled with how to make meaningful money from the video they distribute on platforms. To get more mileage out of its distributed video, digital content studio and broadcaster Little Dot Studios created a new media-selling unit to sell its YouTube inventory directly to brands and agencies, rather than through Google AdSense.

To run its media selling unit, Little Dot has hired Disney Maker Studios (now Disney Digital Network) vets Elliot Baum and Peter Yardley-Jones,...

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