Liberals, Don’t Let Donald Trump Tarnish L.L. Bean’s Sterling Brand Reputation

This week in Donald Trump tweets with a long backstory: Thursday morning, the president-elect wrote on Twitter, “Thank you to Linda Bean of L.L.Bean for your great support and courage. People will support you even more now. Buy L.L.Bean.” He then tagged the Twitter handle for Linda Bean’s Perfect Maine, a vacation rental and tourism company owned by the L.L. Bean heiress and board member.

To the blissfully uninformed, this tweet raises so many questions. Why was Trump tweeting in...

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