Lexus Teases "The Heart Racing Project"

Coming soon from Lexus is "The Heart Racing Project." Created in collaboration with international advertising agency M&C Saatchi, the project is billed as "the world's first car with a heartbeat" and will see the conceptual take on the RC F reflecting the driver's heartbeat thanks to the implementation of biometric technology; by using a heartbeat monitor and sensors attached to the driver, the car can display the pulsating pattern via its exterior paneling. Check out the teaser above...


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