LeBron James Partnering with Warner Bros. for TV, Film and Digital Projects

Cleveland Cavaliers superstar LeBron James has always prioritized building a global brand, and he is expanding his reach in the entertainment industry as part of a new partnership with Warner Bros.  

BusinessWire.com posted a news release Wednesday, indicating James is teaming with Warner Bros. Entertainment to produce original ideas for projects across film, TV and digital content mediums.

Warner Bros. Chairman and CEO Kevin Tsujihara spoke about the agreement with James:

LeBron James...

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