Lady Doritos: PepsiCo is developing special chips to save women from the horrors of orange dust, crunching

PepsiCo chief executive Indra Nooyi told the Freakonomics podcast on Jan. 31 that Doritos, which is owned by PepsiCo, is developing a chip for women.

“As you watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag, they pour the little broken pieces into their mouth because they don’t want to lose that taste of the flavour. . . .Women would love to do the same, but they don’t. They...

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