Kleenex is rebranding its ‘Mansize’ tissues after complaints of sexism

Kleenex is scrapping its range of “Mansize” tissues after 62 years, following complaints that the branding is sexist.

The company first launched its tissues aimed at men in 1956, claiming they would “stay strong when wet.”

But complaints on social media about the product’s gendered marketing is prompting the change.

Starting later this year, the tissues will be called “Kleenex Extra Large.”

Kimberly-Clark, Kleenex’s parent company, said it received a “consistent increase of...

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