Kibbles ’N Bits Sales Are Suffering Because Of Picky Pet Owners

When it comes to food, humans aren’t the only ones trending toward a slightly more premium product: J.M. Smucker Co. said today that its pet food sales in the U.S. fell more than 6% because picky pet owners just aren’t choosing Kibbles ’n Bits as much.

The company acknowledged that folks might be looking for pet foods with better ingredients, the Associated Press reports, mirroring current trends among the two-legged population.

Kibbles ’n Bits sales had a double-digit percentage...

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