KFC just revealed a new Colonel Sanders to launch the chain's 'biggest stunt' yet

KFC has a new Colonel Sanders — again.

STOCK PRICE FOR YUMFull price informationHere's KFC's new commercial, starring Rob Lowe as Colonel Sanders: We tried KFC 'superior' chicken sandwich to challenge McDonald's, Wendy's, and Burger King — here's the verdictWe tried McDonald's, Wendy's, and Burger King's signature burgers — and the winner is unmistakableKFC is spending $80 million in an effort to kill a key part of McDonald's and Burger King's business

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