The story of Ketabook is the one of a historian father and his marketer son.
It started 17 years ago when Mohamed El Mansour, a history professor at Mohamed V University in Rabat noticed that it was difficult to easily obtain certain books.
"[My father] observed that most of his international colleagues and libraries of the great universities had difficulties in acquiring books which were published in North African countries. They had to frequently plan annual time consuming and...