Kellogg to Millennials: Eat Cereal and Chill at New Store

Kellogg opened a new store in New York on Thursday that it hopes will become a hangout spot for millennials willing to buy cereal by the bowl and then lounge around on a bean bag chair. Cereal sales have been soft, and Kellogg Co. has tried to reach out to those in their 20s and 30s before, such as in ads pitching cereal as a late-night snack. The new store is filled with stuff it thinks millennials like: There’s a vending machine that dispenses cans of La Croix sparkling water. And...

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