Kate Middleton Helped Double Sales of This Affordable Sneaker

If you follow Kate Middleton, Duchess of Cambridge, you’ve probably heard about the “Kate Effect.” The “Kate Effect” kicks into gear when Middleton wears something that the masses immediately adore, and thanks to her savviness, the items are often relatively affordable. Then the item sells out almost immediately, leaving many shoppers empty-handed but leaving the brand or retailer thrilled at the success. This time around, Superga is the brand at the receiving end of the “Kate...

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