Justin MacDonald on African Leadership University: Using Marketing Automation to Change a Narrative at Scale

Earlier this year at InfusionSoft’s ICON 2017 conference, I had the opportunity to speak with Justin MacDonald, who at the time led the marketing effort for African Leadership University, dubbed by CNN as the Harvard of Africa.

Using Marketing Automation to Scale

Justin shares how ALU is using marketing automation to scale their marketing efforts to reach their goal of creating three million entrepreneurs by 2060 by building 25 campuses throughout the continent. And by doing so changing...


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