Justin Bieber is launching a “self-care” deodorant with Schmidt’s

The brand described the special-edition deodorant as “inspired by the idea of self-care and being present.”

The biggest proof that millennials are flocking to natural deodorant? That Justin Bieber is now collaborating with Schmidt’s Naturals, the aluminum-free deodorant brand known for unorthodox scents like coconut pineapple and vanilla rose.

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