Jordan Brand’s New Downtown LA Space Features a Rooftop Basketball Court

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Today Jordan Brand opens its newest retail store, located in the heart of downtown Los Angeles. The space is meant to serve as a retail and brand experience for athletes, creatives, and consumers alike.

The store features three main attractions: a state-of-the-art Flight Lab where customers can create one-of-one products, Twin Flight Lounges dedicated to showcasing brand storytelling and local artists, and the Flight Deck, a...

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