Jordan Brand Hones In On The GOAT’s Success As An Endorser With The “Like Mike” Collection

For Jordan Brand, this holiday season was driven by one emphatic mission – to refocus the public on Michael Jordan’s unparalleled success of the 80s and 90s. The groundwork was laid with the “Win Like ’82” and “Win Like ’96” concepts and the Air Jordan 11 Retro releases that were tied to those storylines, and now the energy goes off the court and touches on Jordan’s influence in the world of brand marketing. Jordan was signed by Gatorade in 1991 as the only endorser of the...

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