Jordan Brand Announces Its Partnership With Soccer Club PSG

For the first time, Jordan Brand will release a collection with a soccer club, Paris Saint-Germain. This all started with NBA icon Michael Jordan‘s first visit to Paris in 1985 and his long-standing connection with the city. After his retirement, the label opened the Jordan Bastille store in 2016, partnered with the French Basketball Federation in 2017 and launched the annual Quai 54 Streetball Tournament, all due to the continued support from the Parisian fans. “Jordan Brand and Paris...

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