Jet.com Opens To The Public Today, Discounts More If You Buy More Stuff And Waive Returns

It’s easy to compare Jet, an e-commerce site that held its virtual grand opening today, to Amazon. The startup wants to be compared to and compete with Amazon: its founder’s last venture, Quidsi, sold household goods through the sites diapers.com, soap.com, and wag.com, and ended up acquired by Amazon.

The expensive part of an e-commerce business is purchasing and storing the actual items that you plan to sell, and Jet is getting around that by using “partner” retailers all over...

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