Jeep Turns Its Attention to the Sand With New Deserthawk Line

RAM wasn’t the only FIAT Chrysler Automobiles (FCA) brand joining in on the off-road fun at the “Capital Markets Day” presentation. It also announced a new direction for its Jeep brand with a new focus on desert vehicles.

Currently, the brand uses the Trailhawk designation for its off-road, non-Wrangler vehicles. These vehicles come with the “Trail Rated” badge on the fender and typically offer a little more than the typical about town SUV.

Now joining that line-up is the

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