Jason Markk and OrthoLite Introduce Performance Insoles for Serious Sneakerheads

One of the biggest names in footwear care products is branching out in effort to make your favorite sneakers even more comfortable. Los Angeles-based shoe cleaner specialist Jason Markk has teamed up with Amherst, Mass., insole company OrthoLite to release new performance insoles geared toward sneakerheads. According to Skip Lei, vice president of innovation and strategic partnerships at OrthoLite, Jason Markk approached the insole manufacturer with the idea of enhancing comfort in...

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