J. Cole's "ATM" Features in New NBA Playoffs Spot

Last weekend, ESPN dropped a new promo featuring all-new verses from hip-hop artist J. Cole.

Now following his seemingly out of nowhere album K.O.D., which released on Friday following a string of surprise shows in New York City and London, ESPN has once again featured Cole for its latest spot. Utilizing Cole's single "ATM," the track plays in the background while fans react to some of the highlighted plays in recent basketball games over texts.

In addition to including "ATM" in the new

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