It’s time to stop promoting your app with interstitials on mobile browsers

Show of hands: who here likes their mobile browsing interrupted by an interstitial ad asking you to download the company’s app for a better experience? *see zero hands raised at my home office* That’s what I thought. Everyone understands the purpose of interstitial ads on mobile, but people rarely appreciate them because they disrupt the flow of activity they’re engaged in. It’s unnatural. Imagine that you’re at a restaurant, and your order arrives. Just as you’re...

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