“It’s just mean to be mean.”

Excerpted from Gawker: An Oral History by Brian Abrams. Out now as a Kindle Single.

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In January 2008, Gawker was raking in close to 10 million page views per month. A new regime of Gawker writers undertook new positions, including former Wonkette editor Alex Pareene in an unofficial deputy editor position and commenter LolCait, aka ad ops admin Richard Lawson. Gawker Media founder and CEO Nick Denton adjusted to the editor’s seat after a mass office exodus, which he spun as good...

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