‘It’s all incredibly confusing’: Publishers complain GDPR consent signals are ignored by ad buyers

Publishers are concerned that signals that inform ad buyers when users have given their consent to be served personalized ads are not being passed correctly across the digital ad supply chain. Several publishers have said they’ve lost ad revenue as a result.

These consent signals, which have become critical under the General Data Protection Regulation, are passed by publisher consent management platforms through the digital ad supply chain to buyers, who then know what inventory has user...

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