Is the Fashion Wearables Love Affair Over?

Marketed as a must-have accessory, the Apple Watch seemed a clear sign that Apple had its sights set on style, especially after the hiring of the former Yves Saint Laurent chief executive Paul Deneve and the former Burberry C.E.O. Angela Ahrendts in 2013, and the former Tag Heuer executive Patrick Pruniaux in 2014.

The next year, it was announced that Apple had teamed up with Hermès to create straps and watch faces. More brand partnerships were rumored. Apple sponsored the Met Gala in...

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