Is Snapchat Really Worth $25 Billion?

Snapchat—the app known for its disappearing messages, for capturing the hearts of young smartphone users, and for allowing users to visually morph themselves into dogs, unicorns, and cowboys—may be on the precipice of a pretty huge deal. According to reports from The Wall Street Journal, Snapchat’s parent company, Snap Inc., is considering a 2017 initial public offering that would value the brand at $25 billion.

According to the report, the IPO could happen as soon as March, and could...

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