Pablo Escobar knew that, when dealing with an insatiable demand of inventory, sometimes you've got to think outside the box. That is, expand your offerings, widen the market, and you'll bring in new costumers. It's a smart — albeit in his case, completely illegal — business strategy, one that was recently (and, of course, legally) adopted by Sephora.
The key to any successful company is supply. And, since opening its U.S. doors in 1997, the retail giant has quickly become the Dylan's