Is Gwyneth Paltrow’s pseudoscience winning?

Goop has been called out for bullshit over and over. But the brand seems to be stronger than ever.

On an alarmingly regular basis, Gwyneth Paltrow’s lifestyle company Goop publishes new morsels of health bullshit.

As the Goop website has emerged as a reliably laughable source of pseudoscience, a small army of journalists (myself included), doctors, researchers, and bloggers has evolved to pounce on Goop’s claptrap as soon as it’s out. We explain why jade eggs for vaginas, $30 sex...

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