Is Boeing's Massive 737 Max 10 Order Haul That Impressive?

Boeing (BA) is beating European rival Airbus (EADSY) in the orders race in Airbus' home field at the Paris Air Show, but many of the U.S. aerospace giant's orders for its new 737 Max 10 were conversions from prior orders.

When Boeing officially launched the 737 Max 10 on Monday, saying it had more than 240 orders and commitments for the plane, valued at nearly $30 billion, including a 100-plane order from United Airlines (UAL) and a 50-plane order from China Aircraft Leasing.

But on...

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