IPhone 7 Plus sales suggest Apple likely to continue feature differentiation between smaller & larger models

Apple’s decision to limit the dual-camera setup in the iPhone 7 Plus to the larger model may have been driven by space constraints, but the move has apparently also been good for Apple’s bottom-line.

Cowen & Co sales estimates cited by the WSJ suggest that iPhone 7 Plus sales accounted for a massive 40% of all iPhone 7 sales. By way of comparison, the firm estimates that just 17% of iPhone 6 buyers opted for the larger, more expensive model.

That difference filters through into...

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