Interview: Genesis Chief on the Planning and Future of Korea’s First Ever Luxury-Car

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The Genesis G70 sports sedan has just been revealed, and we’ve driven it. While it’s already clear Genesis will have its hands full launching the rear- and all-wheel-drive G70, it’s also clear that this is very much the tip of the iceberg. A new player aiming to shake up the luxury market, with deep resources courtesy of corporate parent Hyundai and executive ranks stuffed with established industry players, Genesis plans a flurry of new products. During conversations in South...

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