Instagram wants you to shop in its app

Instagram has always been good for window shopping.

Now, the photo-centric app wants to turn that into actual shopping.

Instagram on Tuesday announced new features that will try to entice people to buy the goods that advertisers and brands are featuring within the app. 

The new effort is less about trying to take on Amazon and more about trying to replicate the real-life experience of heading to the mall and finding something you want. 

Among the features will be a new discovery tool that...

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