Inside the Invisible but Influential World of Scent Branding

Steve Lewis Stock/Getty Images

Scented environments have been shown to reduce typos made by office workers; improve the perception of product quality; increase purchase intent, average unit sales, and duration of a retail visit or stay among consumers; and boost the willingness of consumers to pay more for a product.

But from offices and trade show booths to retail environments and the products themselves, the true power of olfactory branding (also known as scent branding) is in its...

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