Inside SoFi’s 22-person in-house creative agency

Financial services company SoFi is on a path to bring all of its creative work in-house.

In an effort to save money and bring marketing staff closer to the product, assets like web content, email marketing messages, sponsored posts and content marketing materials have been moved under an in-house agency internally known as Commas that was set up in January.

“The reason for bringing the marketing in-house is that a lot of companies, including SoFi, want to own that narrative,” said

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